A Football Report: Soraya Soemadiredja, writing not from Singapore, but Manila.
A month before the World Cup, Africa and African footballing culture—at least, as dictated by FIFA—has taken over a little area of Southeast Asia in the FIFA Official Store. Not in Geneva, not in Johannesburg, but in Singapore.
To remind us that the World Cup is A Big Deal, in January of 2008 FIFA opened its first Official Store in the new terminal of Singapore international airport, where in 2009, there were 27 million passengers that came and went. That’s means foot traffic from anywhere of 200 cities in 60 countries. That’s a lot of mobile football fans.